Blogging Automation Tools
Okay, I’ll give it a try…um how?
I use three tools that I swear by and absolutely love. They range from free to one-time fee to monthly subscription, and they have varying degrees of difficulty for setup and use, but I believe they are worth the time and monetary investment. Here they are:
Evergreen Post Tweeter
I’m sure you have some older posts that are just rock stars but don’t get the traffic they deserve.
Evergreen Post Tweeter (EPT) is a plugin for WordPress that will autotweet your posts, based on some guidelines that you create. The reason I love this plugin is that it gives the option to autotweet based on a tag. So, the way I use it is, any time I write a post that I would consider to be “evergreen” (something that people would find useful and relevant at any time), I tag it with “TWT.” You could use any tag or category you want. Or don’t use a tag or category. You can set it to send out posts that are between 3 and 7 days old, for example. It’s a simple plugin with some great options.
I’ve already set up EPT to autotweet only the posts with the TWT tag, so it won’t be tweeting out giveaways that have ended or Halloween crafts in May. I can set the days and times that I want the tweets to go out, and I can customize the tweets, adding text (hashtag, Twitter handle) to the beginning or end.
This is the free tool, and the easiest setup. You set it and forget it…except if you use my method, you have to remember to add the special tag to the posts you want it to send out.
NextScripts or SNAP (Social Networks Auto Poster) is the plugin that saves me the most time. In a nutshell, you connect the social networks that you want your blog post to be autoposted to when it goes live, and the plugin posts on all of those networks for you when you hit publish (or later, if you choose to delay the social sharing to a later time).
I love NextScripts because you can set defaults for your autoposting on each network, but then you can make changes on a post-by-post basis. The plugin adds some widgets below your writing area in your post writing/editing screen, and you can make changes to your social shares before publishing the post. Maybe that particular post isn’t right for Pinterest, so you uncheck the box for sharing on Pinterest. Maybe you want to add in a hashtag for when it posts to Twitter. You can do it all right there.
This is a great plugin if you feel strongly about manually posting to one network (say Facebook) and want to autopost to everything else. You can rely on NextScripts to get your links out to all your other platforms, and you can just head over to Facebook after publishing your post and post your link manually.
There is a free version of NextScripts, but the pro version ($50 one-time fee) includes Google+ and Pinterest, and allows you to link more than one account for each network.
I’m going to just touch on Meet Edgar briefly, because I wrote a whole review/tutorial on how awesome Meet Edgar is.
Meet Edgar is a site that allows you to post your content to Facebook and Twitter, among other networks. The thing that sets Edgar apart from other social sharing tools is that it saves your content in a library and reposts it based on a schedule you create. You don’t have to continually replenish your feed of content.
My suggestion is that you take time initially to get all of your best older posts saved in Edgar, set up a schedule for sharing those posts, and then add any new evergreen posts into Edgar as you publish them.
Meet Edgar has a monthly subscription structure and costs $49 per month.