To automate or not to automate, that is the question. A question that gets some bloggers a little riled up! Is autoposting a big no-no, or is it an incredible time-saver? This post will discuss why, when, and how you might want to automate some of your tasks and lighten your bloggy load!
I’m writing this post as part of the Blogathon, and I hope that you will find it full of useful information. At the bottom you’ll find a mini challenge that you can complete. Only Blogathon participants are eligible to win prizes.
A Case for Automation
Let’s make one thing clear. Automation is not spam. Or it shouldn’t be. Yes, if I wanted to, I could autotweet the same blog post link every two minutes, but I (and most people, I think) would consider that spam. But what if you tweet the same blog post link every two weeks? And in between you are sharing other posts, and your friends’ content, and funny cat videos?
My point is that the word “automation” or “autoposting” shouldn’t leave a bad taste in your mouth. You can do it, and you can do it right.
But autoposting isn’t authentic!
I’m not suggesting that you autopost everything. But you were going to share your latest blog post on Facebook anyway, right? If you automate, you can share the same link, with the same wording and photo, but you might schedule the post to go out when you know your readers are on Facebook. Or you might schedule the post to repeat once a month, so you can continue to share it to more people without any more effort on your part.
If your goal is bringing value to your readers, then you’ll always be “authentic!” <–And you can tweet that!
But I heard that autoposting doesn’t reach as many people!
Have you tested it? I’m not going to give you lists of stats to backup my love for autoposting. I can tell you that in general, using the tools that I use, my autoposted content gets seen about as much as my manually posted content. And many of my blogging colleagues have reported the same.
Try it out. See what happens.